Field reports
Story-shaped pages from production: what happened, what it cost, what we changed. The emotional entry points of the library.
AI Overviews Cut Your Blog Traffic in Half: What Happens NextWhen AI Overviews land on your queries, clicks fall while impressions hold — Ahrefs measured −34.5% CTR. A field report on turning summaries into citations.PlaceholderDoes llms.txt Work? A 90-Day Watch on 3 Sites, Zero Fetches So FarWe serve llms.txt on 3 production sites and log every request through a 90-day watch. So far: 0 fetches from major AI engine crawlers. A running result.Our First AI Overview Citation: A Day-3 Glossary PageA glossary page shipped on day 3 of a greenfield build won the AI Overview for its defining term within days — brand link included. The field report.